PepperBrooks is a creative marketing strategist who blends empathy with technology, art, and psychology. Through PepperBrooks Media, she collaborates with kind and compassionate brands to elevate inclusive marketing and build an emotional connection with their target audience. She employs a range of tools and techniques to achieve this, including the use of behavioural science and user experience (UX) design. Her vision is to reduce inequality and promote inclusion for all. As a social entrepreneur, she believes that entrepreneurship is an important tool for economic growth and social change.
MY PERSONAL GOAL
PepperBrooks has made a commitment to contribute to the Sustainable Development Goal 10 by using it as a social impact goal. As part of this commitment, she employs various strategies such as marketing, personal branding, social media management, and content creation to reduce inequality and promote inclusivity.
Target 10.2: By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status.
MARKETING & SOCIAL IMPACT
While it’s important for companies to have a genuine commitment to inclusivity and reducing inequality, it’s also possible to use marketing to promote these values even if the company itself does not prioritize them.
Let’s say a company produces luxury products and has no interest in promoting inclusivity. However, they recognize that there is a growing demand among consumers for products that are produced in an ethical and sustainable manner. To tap into this demand, the company could market its products as being made with sustainable materials and ethical labor practices, highlighting the positive impact their production has on the environment and on the communities where they operate.
By doing so, the company is indirectly contributing to SDG 10 by promoting sustainable production and responsible consumption, which can help to reduce inequality in the long run. Additionally, this approach could also help the company to attract and retain customers who prioritize sustainability and ethical practices, thus boosting their bottom line.While this approach may not be as effective as a genuine commitment to inclusivity and reducing inequality, it can still have a positive impact on society and the environment.